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The number of people using Internet search engines is increasing each year and is almost unfathomable — 6,586,013,574 searches a day worldwide — and search engines such as Google, Bing and Yahoo! rank website pages and determine which sites are worthy to be on page one and which are not. Therefore, your search engine position is critical to success. With a 7.11% click-through rate (CTR) if you’re in position #1, this is vastly better than the 3.01% in position 2 and 2.19% in position 3. If you find your site on page two of the results, you’re looking at figures closer to the 1 in every 1,000 and this is entirely dependant on whether the keyword has over 10,000 monthly searches.
SEO & SEM Can Put You at the Top of the Charts & Top of Mind
With everyone in your industry vying to be on top of the search engine rankings, your best course of action is to consider a carefully crafted digital marketing strategy. Doing so will improve how you rank "organically" (in unpaid search), as well as in Pay-Per-Click (PPC) advertising or sponsored ads, if applicable. Each of these tactics should be used only after establishing a solid foundation and a holistic marketing strategy that addresses both your offline and online brand.
Writing for Search Engines and For People
The science behind writing for a search engine-optimized website is completely different than the science behind writing for a brochure or a non-optimized site. The search engines are continually evolving their criteria for "credible" content and not meeting these criteria can actually hurt your website's rankings. Therefore it's extremely important to engage a professional copywriter and a search engine-marketing partner to guide your online brand building initiative.
"Incite Creative's team of Dina Wasmer and Maria Fuster not only get how to do the marketing, web development, and social media pieces, but they get the human element of customer service and personal integrity that led me to trust their instincts on how to build my business. I recommend them highly for anyone who is looking to expand their reach and increase their business."
- Andrew Walen, LCSW-C, LICSW, CEDS
Founder, CEO, The Body Image Therapy Center