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Social media means many different things to different people. To some, it’s a place to post trivial tidbits about ones’s day or life, while others rely on it as a means to stay connected with friends and loved ones. Some businesses don’t see the benefit, while others are capitalizing on the power of social networks and are proactively managing their online reputation. No matter which camp you fall into, the reality is that social media is attracting your prospects. The question is, are you attracting them?
In the World of Social Media, There Are Leaders & There Are Followers. Which are you?
Consider these statistics:
- 22% of the World's total population uses Facebook
- 79% of American Internet users, use Facebook
- 79% of 30-49 year olds are on Facebook
- 88% of businesses with more than 100 employees use Twitter for marketing purposes
- YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S.
- 200,000,000 people use Instagram Stories every day
- There are two new LinkedIn members per second
The takeaway? Social media has taken the world by storm. What started out as an online avenue for musicians to promote their talent and for teens to relay idle tidbits to their friends is now used by top executives at businesses and organizations throughout the World. "Word of mouth marketing" has rocketed from one-to-one communication, to one-to-millions communication (depending on how many people are in your social network).
As a result, consumers connect with brands and are more inclined to make buying decisions based on what they've read or seen in various social platforms. The key to using social media as an effective marketing tool to guide these conversations about your brand is to become a credible source for information and/or align yourself with influential people your target audiences trust and follow.
Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat...What Social Media Tools Should You Consider?
Like all marketing tactics, the best way to determine which tools to use in your marketing tool kit is to start with market research and analysis to create a strategic foundation and a marketing plan. From there, you can make an informed decision about new media outlets, including social media platforms.
Our social media services include:
- Profile & timeline set-up and brand integration
- Social media optimization (SMO)
- Ad strategies and management
- Customer engagement and reputation management
- Performance analytics and reporting
"Dedicated to eliminating the epidemic of child sexual abuse by raising public awareness, RAACE had been operating without a marketing partner after our old firm went out of business in late 2009. After a three year search, we hired Dina Wasmer and Maria Fuster of Incite Creative to serve as our CMO. Why,
because they listened.
Raising awareness is hard; doing so in a world with new, quickly changing technology is even harder. When selecting Incite we knew that we had to establish discipline within our program, we also knew that using the Internet would be key to reach as many people as possible. Luckily, just as the social boom really took off, we started working with Dina and Maria on a game plan to grow our online presence.
We instituted several new ideas, including testing, segmenting and targeting our followers. From family centric posts to survivor stories to our own news articles, Maria and Incite helped grow our following from just two thousand to over 60,000 engaged followers in a very short period of time.
Thanks to the work of Incite Creative, we are using technology in a way we only dreamed of a few short years ago. We have built an entire program called the RAACE Fan which utilizes the power, strength and knowledge of our social media team to win our Race Against Abuse of Children Everywhere.
We highly recommend Incite Creative!"
- Brad Brickel
Executive Director, Race Against Abuse of Children Everywhere (RAACE)
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