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Social media means many different things to different people. To some, it’s a place to post trivial tidbits about ones’s day or life, while others rely on it as a means to stay connected with friends and loved ones. Some businesses don’t see the benefit, while others are capitalizing on the power of social networks and are proactively managing their online reputation. No matter which camp you fall into, the reality is that social media is attracting your prospects. The question is, are you attracting them?
In the World of Social Media, There Are Leaders & There Are Followers. Which are you?
Consider these statistics:
- 22% of the World's total population uses Facebook
- 79% of American Internet users, use Facebook
- 79% of 30-49 year olds are on Facebook
- 88% of businesses with more than 100 employees use Twitter for marketing purposes
- YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S.
- 200,000,000 people use Instagram Stories every day
- There are two new LinkedIn members per second
The takeaway? Social media has taken the world by storm. What started out as an online avenue for musicians to promote their talent and for teens to relay idle tidbits to their friends is now used by top executives at businesses and organizations throughout the World. "Word of mouth marketing" has rocketed from one-to-one communication, to one-to-millions communication (depending on how many people are in your social network).
As a result, consumers connect with brands and are more inclined to make buying decisions based on what they've read or seen in various social platforms. The key to using social media as an effective marketing tool to guide these conversations about your brand is to become a credible source for information and/or align yourself with influential people your target audiences trust and follow.
Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat...What Social Media Tools Should You Consider?
Like all marketing tactics, the best way to determine which tools to use in your marketing tool kit is to start with market research and analysis to create a strategic foundation and a marketing plan. From there, you can make an informed decision about new media outlets, including social media platforms.
Our social media services include:
- Profile & timeline set-up and brand integration
- Social media optimization (SMO)
- Ad strategies and management
- Customer engagement and reputation management
- Performance analytics and reporting
“It has been my pleasure to work with the Incite Creative team. Their thoughtfulness in understanding our business and their creativity in providing strategy and materials make them the best at what they do. They have helped us develop a website, marketing materials, and a detailed plan for social media. All of this has increased our presence in the community which enables us to fulfill our mission to help children with autism.”
- Helen Shafer
President & Founder, The Shafer Center
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