Social media has taken the world by storm. What started out as an online avenue for musicians to promote their talent and for teens to relay idle tidbits to their friends is now used by top executives at businesses and organizations throughout the world. "Word of mouth marketing" has rocketed from one-to-one communication, to one-to-millions communication (depending on how many people are in your social network).
As a result, consumers connect with brands and are more inclined to make buying decisions based on what they've read or seen in various social platforms. The key to using social media as an effective marketing tool to guide these conversations about your brand is to become a credible source for information and/or align yourself with influential people your target audiences trust and follow.
Customized fan pages with consistent and frequent posts of educational and entertaining content combined with engaging conversation is a sure fire way to get fans and drum up business. However, to maximize its benefit, it must be part of a holistic game plan including an editorial and social media calendar that works in conjunction with your search engine marketing campaigns and online branding presence.
Click here for a great overview article: "Give Your SEO a Boost with a Social Media Strategy."
Like all marketing tactics, the best way to determine which tools to use in your marketing tool kit is to start with market research and analysis to create a strategic foundation and a marketing plan. From there, you can make an informed decision about new media outlets, including social media platforms.
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