In a country built by immigrants, numbers represent the strength and ability to move forward both culturally and economically. Such is the case for Hispanics, a growing force in the United States currently representing 18% of the overall population — a number expected to grow to 30% by 2060. The economic impact Hispanics have in the country as a group is growing at a steady rate, and according to Nielsen, a global information measurement firm, Hispanics are “the most influential segment since the baby boomers,” representing a $1.5 trillion consumer market.

BBFS Spanish Translated Website

Copywriting that Translates to the Target Audience

In otherwords, multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly know as "general market". Culturally relevant marketing plans will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant.

If your business or organization is trying to reach an audience whose first language is something other than English, Incite Creative can help you communicate properly.

Need Spanish translation services?

Please complete the fields below and one of our CMOs will contact you within 24 hours, or feel free to call us at 410.366.9479.

First Name
Last Name
Email
Phone
Company/Organization
How can we help you?

Incite Blog

Incite Blog

Incite Creative Blog Art

Graphic Design - A Family Affair

Graphic Design - A Family Affair

5/15/2017 12:00:00 AM EDT
a week ago

Unlike other professions, graphic design isn’t one that you can really “turn off” even when you’re punched out. On the clock or off ...

5 Top Solutions for Finding Great Social Media Content to Share

5 Top Solutions for Finding Great Social Media Content to Share

5/7/2017 12:00:00 AM EDT
2 weeks ago

Even the most avid social sharers can sometimes run out of valuable things to say or share. Engaging in social media is a full-time conversation ...

Understanding How Article Writing Supplements Your Social Media Strategy

Understanding How Article Writing Supplements Your Social Media Strategy

5/7/2017 12:00:00 AM EDT
2 weeks ago

When we say, “social media,” you say …

“Facebook”

“Twitter”

“YouTube”

“LinkedIn”

Maybe you threw in Pinterest and Instagram, too.

 

Unfortunately, many small and medium-sized businesses ...