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When we say, “social media,” you say …
Maybe you threw in Pinterest and Instagram, too.
Unfortunately, many small and medium-sized businesses have been drawn to the buzz of these sites but don’t understand or appreciate the value that articles and professional copywriting services can add to their social media strategy.
A quick tweet or the sharing of a picture with a short comment on Facebook can take only a minute (although the best engagement requires a well-conceived plan). Crafting a well-written article, on the other hand, takes time. You need to come up with viable topics, research keywords, write and edit the content, embed hyperlinks, follow all of the SEO best practices and then circulate it through targeted PR channels… definitely not a 60-second task.
It’s this punch list of steps that typically overwhelms would-be marketers and keeps them from writing articles and blogs. And if you can’t do it well, why bother, right? We agree, to an extent, but there are major benefits that come to those who dedicate time to building their online brand.
If you were to envision a successful social media profile for your business page, you probably would picture posting content and questions, sparking great conversation, leading to more likes and shares and more fans, right? Well, writing articles helps your business flex its expertise. They allow you to give your target audience something of value that they are more likely to share with people they know to have similar interests/needs. Plus, when you link to your articles from your social media profiles, you increase the SEO benefit of your branding site, giving you greater visibility.
OK, so now you’re convinced that you need to do it, but let’s get real. You walk into the office tomorrow morning, sipping your cup of joe and ready to tackle the day. You have it in your mind that your going to write an article but then the phone rings and it’s one of your VIP clients that has a fire that needs putting out. Next thing you know the day is shot and the article once again slips to the back burner and to the abyss of “when I have time.”
Creating an editorial calendar helps your article writing stay on track. Once a week or monthly, set aside time to strategize the following:
- Issues of importance to your target audience
- New products, services or other news about your business
- Seasonal themes that you can tie into your content
- Keyword research for best SEO practices
- Links you will embed to direct traffic to your site
Once you have your data, you can set a schedule of article titles, synopses, keywords and links, along with release dates, ideally no less than four per month. With a complete editorial calendar as your guide, your writing task won’t seem so daunting and you’ll be less likely to miss your own deadline. In turn, your consistency will help you maximize your social media efforts, increase your brand visibility, and ultimately reap the rewards.
Still feeling overwhelmed? Don’t worry. If you’re having trouble creating your social media strategy, setting your editorial calendar or writing the actual articles, feel free to contact us for content writing, posting and related support services.