Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. In fact, 74% of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce un-subscribers by 26%. Even small businesses can reap benefits video marketing can provide, if you have the right partner in place.

From YouTube to the Boob Tube, Video Marketing is a Must

It wasn't that long ago that website videos hit the scene. But the technology and speed weren't up to par enough to make it worthwhile. Users wouldn't want to waste time watching a spinning wheel for the video to download or when they did, they got frustrated by the choppy, interrupted signal that transpired. Likewise, the cost to have someone film, edit and upload the video was very expensive.

Today, that's all changed. Video inclusions on a website are almost the norm. Technology is now better equipped to handle it and with the likes of the YouTube channel, it's a snap to post a video content online. From capabilities videos and events to best practices tutorials and "how to" guides, spreading your brand via motion graphics was never easier.

But before you rush out to start shooting footage and pretending to be Steven Spielberg, keep in mind that just because you can, doesn't mean you should. Like all means of marketing, it's in your best interest to have a strategic plan and align yourself with professionals who will represent your brand in the best possible light. Professional videography and editing services aren't as expensive as you may think, and will provide the best return on your long term investment. However, you'll be amazed at what you can do with your smartphone and some online software, if you have the right plan of attack.

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