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In today’s fast-paced digital and mobile marketplace, it’s obvious that no matter how small your business, having an online presence is a must. When first launching a business, a simple one page website design may suffice. However, as your business goals change, your desire to reach audiences beyond your local geographic boundaries expands, and your need for better brand awareness increases, you will benefit from a custom website design. Before embarking down this path, you should evaluate your website strategy. In order to work well, that strategy needs to leverage and support your company or organization’s brand positioning and marketing strategy. If you don’t have one, we can help.
If You Invest the Time in your Website Design, You’ll Reap the Rewards
When thinking about your website performance, consider the following analogy. If your gym membership sits idle, you won't reap the rewards. However, if you consistently use it to its fullest potential, along with eating a healthy diet, you’ll be in good shape for life. Likewise, website design and development that leads to high search engine rankings doesn’t happen without investing the time and resources to do it right. With a solid strategy and core identity and brand elements in place, the Incite Creative team then has the tools necessary to write, design, optimize, and program your website.
Although development schedules vary based on the site's complexity and other factors, most sites can be ready for Go Live within a few months. Gone are the days when complicated websites and developers who held the "magic wand" to get a site up and running and maintained. Technology has evolved making it much more cost effective and efficient to create and maintain your own website, which in turn makes it a more profitable marketing tool.
However, you don't want to fall victim to the "set it and forget it" plague. Kevin Costner's 1980's baseball film, Field of Dreams promoted the notion that, "If you build it, they will come." In Hollywood perhaps, but when competing online, website design needs to do more for one's brand than rest on the Internet and patiently wait for someone to find it. Instead, it needs to work hard for attention and it needs help from these 'friends' in order to truly thrive:
"Incite Creative has helped take our marketing program to the next level. They are creative and knowledgeable, and go above and beyond to strategize and create real results that benefit our business. Our web traffic and leads have increased significantly, and they have helped us create tools to complete everyday marketing and sales tasks more efficiently. They are not only great at marketing but are a pleasure to work with as well!"
Marketing Specialist, Adler Display
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