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Three Types of Heatmaps & How They Help Improve Your Website Performance

By: Dina Wasmer
1/13/2019

So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads ...

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Features

Incite's HubBot

Could a Chatbot Be Your Answer to Providing Better Customer Service?

By: Dina Wasmer, President & CMO, Incite Creative
12/2/2018

By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).

So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...

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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Articles

Holiday shopping

Holiday Marketing Strategies to Help Make Your Business Merry & Bright

12/6/2017

’Tis the season for Holiday shopping and toddlers aren’t the only ones with high expectations.

Customer expectations will be at an all-time high too, and deep holiday discounting from major (and minor) retailers are already in full swing. But as a small business that may or may not have ...

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CRM Icon

5 Ways a CRM Can Give Your Business a Revenue Boost

11/12/2017

Among the infinite number of acronyms in the marketing world, “CRM” or Customer Relationship Management software solutions is one you should definitely get to know.

As much as we'd all like our brains to be able to retain information about all the people we meet, all the interactions we ...

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Learn How to Use Online Reviews to Boost Your Business in Four Easy Steps

Learn How to Use Online Reviews to Boost Your Business in Four Easy Steps

10/6/2017

Remember when we’d just ask our friends or family members for references? “Hey Mom, can I get the name and number of your plumber?” While that certainly still happens, traditional word of mouth is no longer the only resource, and when it comes to the under 40 crowd, seldom ...

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If You're Not Using Email (or Using it the Right Way) You May Be Missing Out on Business

9/6/2017

Sure, email is great for sending quick project updates or notes to your internal team members and current customers. But are you using email to drum up new business from existing or prospective customers?

Creating content and monitoring open rates, click thrus, bounces, and opt outs may sound difficult or ...

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Bad News Chimney

Why Being a Jerk Can Hurt Your Brand and Your Business

6/11/2017

Bad news travels fast.

It's true. Sadly, our society is quicker to shout, email or post a rant about something or someone, quicker than it is to compliment or thank someone. And in today's mobile world of instant, worldwide communication, you'd better be careful who you tick ...

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Graduation Caps

Graphic Design - A Family Affair

5/15/2017

Unlike other professions, graphic design isn’t one that you can really “turn off” even when you’re punched out. On the clock or off, everywhere you turn, there’s a symbol, sign, publication, poster or digital interface that communicates with us visually and/or with text. As a professional ...

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Content Writing

Understanding How Article Writing Supplements Your Social Media Strategy

5/7/2017

When we say, “social media,” you say …

“Facebook”

“Twitter”

“YouTube”

“LinkedIn”

Maybe you threw in Pinterest and Instagram, too.

 

Unfortunately, many small and medium-sized businesses have been drawn to the buzz of these sites but don’t understand or appreciate the value that articles and professional copywriting services can add ...

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Google Alert

5 Top Solutions for Finding Great Social Media Content to Share

5/7/2017

Even the most avid social sharers can sometimes run out of valuable things to say or share. Engaging in social media is a full-time conversation. Even with the constant flood of information and content and the constantly evolving nature of social media and social networks, you may find that you ...

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HPHQ Job Jacket Folder

So You Think You Need a Pocket Folder, Eh?

5/6/2017

Pocket folders certainly have their place in the marketing materials tool kit. They are great for holding cover letters, proposals, a brochure and even a business card. Done properly a professional pocket folder design can make a very handsome, professional presentation or sales kit.

 

The problem, however, is that most ...

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Vegas Tagline

What Pin the Tail on the Donkey Can Teach You About Creating a Great Tagline

4/30/2017

 

Remember playing Pin the Tail on the Donkey when you were a kid? You were shown a picture hanging on a wall of a donkey missing its tail. A parent blindfolded you and spun you around until you were dizzy. Then you were pushed off with a paper tail trying ...

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