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By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).
So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...read more
Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.
But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...read more
’Tis the season for Holiday shopping and toddlers aren’t the only ones with high expectations.
Customer expectations will be at an all-time high too, and deep holiday discounting from major (and minor) retailers are already in full swing. But as a small business that may or may not have ...read more
Among the infinite number of acronyms in the marketing world, “CRM” or Customer Relationship Management software solutions is one you should definitely get to know.
As much as we'd all like our brains to be able to retain information about all the people we meet, all the interactions we ...read more
Remember when we’d just ask our friends or family members for references? “Hey Mom, can I get the name and number of your plumber?” While that certainly still happens, traditional word of mouth is no longer the only resource, and when it comes to the under 40 crowd, seldom ...read more
Sure, email is great for sending quick project updates or notes to your internal team members and current customers. But are you using email to drum up new business from existing or prospective customers?
Creating content and monitoring open rates, click thrus, bounces, and opt outs may sound difficult or ...read more
Bad news travels fast.
It's true. Sadly, our society is quicker to shout, email or post a rant about something or someone, quicker than it is to compliment or thank someone. And in today's mobile world of instant, worldwide communication, you'd better be careful who you tick ...read more
Unlike other professions, graphic design isn’t one that you can really “turn off” even when you’re punched out. On the clock or off, everywhere you turn, there’s a symbol, sign, publication, poster or digital interface that communicates with us visually and/or with text. As a professional ...read more
When we say, “social media,” you say …
Maybe you threw in Pinterest and Instagram, too.
Unfortunately, many small and medium-sized businesses have been drawn to the buzz of these sites but don’t understand or appreciate the value that articles and professional copywriting services can add ...read more
Even the most avid social sharers can sometimes run out of valuable things to say or share. Engaging in social media is a full-time conversation. Even with the constant flood of information and content and the constantly evolving nature of social media and social networks, you may find that you ...read more
Pocket folders certainly have their place in the marketing materials tool kit. They are great for holding cover letters, proposals, a brochure and even a business card. Done properly a professional pocket folder design can make a very handsome, professional presentation or sales kit.
The problem, however, is that most ...read more