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Benefits of using an online calendar tool

The Benefits of Using an Online Calendar Scheduling Tool

By: Dina Wasmer
10/12/2019

Some of you might be wondering how the topic of online calendars fits into a "marketing tip".

Well, it most certainly does and I'll get to that in a minute, but truth be told, this blog was inspired by a recent conversation I had with a client.

You see ...

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Features

Incite Creative-vehicle wraps

Vehicle Wraps: 5 Options for a Moving Billboard to Boost Your Brand Awareness

By: Dina Wasmer
7/6/2019
There are tons of ways to market your business, but if your in the trades with a fleet on the road, not much beats your own moving billboard — your truck, van or other work vehicle. So why go undetected when you can super charge your drive time?
 

Brightly colored, attractive ...

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How to Choose the Right CRM

6/12/2019

The world is full of acronyms and every business has it's own initial-filled language. Some are more intuitive to figure out than others but some require more explanation. Additionally, some acronyms you've heard of and have a basic level of understanding, but may not know if/how it ...

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handwritten notes

The Power of Personalization

By: Dina Wasmer
3/5/2019

Articles

Benefits of using an online calendar tool

The Benefits of Using an Online Calendar Scheduling Tool

By: Dina Wasmer
10/12/2019

Some of you might be wondering how the topic of online calendars fits into a "marketing tip".

Well, it most certainly does and I'll get to that in a minute, but truth be told, this blog was inspired by a recent conversation I had with a client.

You see ...

read more
Incite Creative-vehicle wraps

Vehicle Wraps: 5 Options for a Moving Billboard to Boost Your Brand Awareness

By: Dina Wasmer
7/6/2019
There are tons of ways to market your business, but if your in the trades with a fleet on the road, not much beats your own moving billboard — your truck, van or other work vehicle. So why go undetected when you can super charge your drive time?
 

Brightly colored, attractive ...

read more

How to Choose the Right CRM

6/12/2019

The world is full of acronyms and every business has it's own initial-filled language. Some are more intuitive to figure out than others but some require more explanation. Additionally, some acronyms you've heard of and have a basic level of understanding, but may not know if/how it ...

read more
handwritten notes

The Power of Personalization

By: Dina Wasmer
3/5/2019

Three Types of Heatmaps & How They Help Improve Your Website Performance

By: Dina Wasmer
1/13/2019

So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads ...

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Incite's HubBot

Could a Chatbot Be Your Answer to Providing Better Customer Service?

By: Dina Wasmer, President & CMO, Incite Creative
12/2/2018

By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).

So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...

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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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Press Release Template
Hubspot

Get More Attention from (Free) Earned PR

By: Dina Wasmer
5/14/2018

One of the best ways to draw positive attention (or redirect any negative attention) to your company, is to utilize the press, or as some people call it, the media, a.k.a. "PR".

 

Have you received an award? Hired a new employee? Launching a new product or service? All ...

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Cut Your Marketing and You May Drain Your Brand

Cut Your Marketing and You May Drain Your Brand

2/28/2018

Jittery customers pulling back on spending, and increasing costs for energy, health care, travel...ugh!  The downward trend is daunting and makes it tempting to cut expenses to stay afloat. If you are facing this, however, beware of cutting off your lifeline in the process.

USE A SCALPEL, NOT A ...

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Incite Turns 18

18 Years & Counting

By: Dina Wasmer
2/14/2018

While the rest of the world is celebrating Valentine’s Day, here at Incite Creative we are celebrating a double dose of love because today also marks our 18th anniversary.

Eighteen years! Holy moly. I remember sitting in my one bedroom apartment back in 2000. We had just incorporated and ...

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Is Your Brand Super Bowl Bound?

Is Your Brand Super Bowl Bound?

1/16/2018

Build Your Fantasy Team
Sports columnist Wayne Goldsmith shares his perspective by stating, “Without having the right people in place, performing to their full potential with clear roles and responsibilities, all the money in the world and the best facilities in the nation will not produce a winning team.” The ...

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Holiday shopping

Holiday Marketing Strategies to Help Make Your Business Merry & Bright

12/6/2017

’Tis the season for Holiday shopping and toddlers aren’t the only ones with high expectations.

Customer expectations will be at an all-time high too, and deep holiday discounting from major (and minor) retailers are already in full swing. But as a small business that may or may not have ...

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Learn How to Use Online Reviews to Boost Your Business in Four Easy Steps

Learn How to Use Online Reviews to Boost Your Business in Four Easy Steps

10/6/2017

Remember when we’d just ask our friends or family members for references? “Hey Mom, can I get the name and number of your plumber?” While that certainly still happens, traditional word of mouth is no longer the only resource, and when it comes to the under 40 crowd, seldom ...

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If You're Not Using Email (or Using it the Right Way) You May Be Missing Out on Business

9/6/2017

Sure, email is great for sending quick project updates or notes to your internal team members and current customers. But are you using email to drum up new business from existing or prospective customers?

Creating content and monitoring open rates, click thrus, bounces, and opt outs may sound difficult or ...

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Bad News Chimney

Why Being a Jerk Can Hurt Your Brand and Your Business

6/11/2017

Bad news travels fast.

It's true. Sadly, our society is quicker to shout, email or post a rant about something or someone, quicker than it is to compliment or thank someone. And in today's mobile world of instant, worldwide communication, you'd better be careful who you tick ...

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