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How marketing messages and audience priorities changed in March 2020

Getting Back to Work

By: Dina Wasmer
7/7/2020

How to Effectively Communicate Who, What, Where & How, to Employees, Clients & Prospects

Post pandemic outbreak, people are ready to get back to work. However many in the workforce have questions about how to effectively communicate who, what, where & how, to employees, clients, and prospects. Incite Creative President and CMO, Dina ...

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Features

Lead magnet

Attract More Prospects with a Lead Magnet

By: Dina Wasmer
6/4/2020

You’ve heard of the Law of Attraction, right? Simply put, the Law of Attraction is the ability to attract into our lives whatever we are focusing on. Well if you want to get new clients in the door, start focusing on how you’ll attract them.

 
As everyone tries ...
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Marketing During & After a Pandemic

5/8/2020

Tips to Help Small Businesses Stay Relevant Today & Be Ready for Tomorrow

There's no denying it's a scary time. We're all concerned about the health & safety of our loved ones, our employees, and ourselves. We're also concerned about the financial health of our businesses. Whether or ...

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Incite Pandemic Marketing

Business Was Great Before the Pandemic. So Now What?

By: Dina Wasmer
4/8/2020

Seldom is there a time when the entire world — not city, not state, not even the country, but the world — are all in the same situation. But here we are. Together. Yet apart.


There's no denying it's a scary time. We're all concerned about the physical and ...

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Articles

How marketing messages and audience priorities changed in March 2020

Getting Back to Work

By: Dina Wasmer
7/7/2020

How to Effectively Communicate Who, What, Where & How, to Employees, Clients & Prospects

Post pandemic outbreak, people are ready to get back to work. However many in the workforce have questions about how to effectively communicate who, what, where & how, to employees, clients, and prospects. Incite Creative President and CMO, Dina ...

read more
Lead magnet

Attract More Prospects with a Lead Magnet

By: Dina Wasmer
6/4/2020

You’ve heard of the Law of Attraction, right? Simply put, the Law of Attraction is the ability to attract into our lives whatever we are focusing on. Well if you want to get new clients in the door, start focusing on how you’ll attract them.

 
As everyone tries ...
read more
Incite Pandemic Marketing

Business Was Great Before the Pandemic. So Now What?

By: Dina Wasmer
4/8/2020

Seldom is there a time when the entire world — not city, not state, not even the country, but the world — are all in the same situation. But here we are. Together. Yet apart.


There's no denying it's a scary time. We're all concerned about the physical and ...

read more
Incite Creative Corporate Gift Giving

Holiday Marketing - What to Send & Why

By: Dina Wasmer
12/11/2019

'Tis the season for eating, drinking, being merry and oh yea...if you're a business owner, it's also time to thank your clients for their business.

Every year it's the same struggle...what should we send our clients. And let's be honest, you may even be ...

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Incite Creative Business Card Scanner Apps

Wondering What to Do With That Ever-Growing Pile of Business Cards You've Collected?

By: Dina Wasmer
11/11/2019

I'm sure you meet a lot of people in your travels — fellow consultants, contractors, vendors, strategic partners, manufacturers, etc.

You might have in your regulars in your "favorites" (a.k.a. "speed dial") or committed to memory. But what do you do with all of those other cards you ...

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Benefits of using an online calendar tool

The Benefits of Using an Online Calendar Scheduling Tool

By: Dina Wasmer
10/12/2019

Some of you might be wondering how the topic of online calendars fits into a "marketing tip".

Well, it most certainly does and I'll get to that in a minute, but truth be told, this blog was inspired by a recent conversation I had with a client.

You see ...

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Incite Creative-vehicle wraps

Vehicle Wraps: 5 Options for a Moving Billboard to Boost Your Brand Awareness

By: Dina Wasmer
7/6/2019
There are tons of ways to market your business, but if your in the trades with a fleet on the road, not much beats your own moving billboard — your truck, van or other work vehicle. So why go undetected when you can super charge your drive time?
 

Brightly colored, attractive ...

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How to Choose the Right CRM

6/12/2019

The world is full of acronyms and every business has it's own initial-filled language. Some are more intuitive to figure out than others but some require more explanation. Additionally, some acronyms you've heard of and have a basic level of understanding, but may not know if/how it ...

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handwritten notes

The Power of Personalization

By: Dina Wasmer
3/5/2019

Three Types of Heatmaps & How They Help Improve Your Website Performance

By: Dina Wasmer
1/13/2019

So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads ...

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Incite's HubBot

Could a Chatbot Be Your Answer to Providing Better Customer Service?

By: Dina Wasmer, President & CMO, Incite Creative
12/2/2018

By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).

So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...

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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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Press Release Template
Hubspot

Get More Attention from (Free) Earned PR

By: Dina Wasmer
5/14/2018

One of the best ways to draw positive attention (or redirect any negative attention) to your company, is to utilize the press, or as some people call it, the media, a.k.a. "PR".

 

Have you received an award? Hired a new employee? Launching a new product or service? All ...

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Cut Your Marketing and You May Drain Your Brand

Cut Your Marketing and You May Drain Your Brand

2/28/2018

Jittery customers pulling back on spending, and increasing costs for energy, health care, travel...ugh!  The downward trend is daunting and makes it tempting to cut expenses to stay afloat. If you are facing this, however, beware of cutting off your lifeline in the process.

USE A SCALPEL, NOT A ...

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Incite Turns 18

18 Years & Counting

By: Dina Wasmer
2/14/2018

While the rest of the world is celebrating Valentine’s Day, here at Incite Creative we are celebrating a double dose of love because today also marks our 18th anniversary.

Eighteen years! Holy moly. I remember sitting in my one bedroom apartment back in 2000. We had just incorporated and ...

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