If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again


So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona


When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage


We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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Press Release Template

Get More Attention from (Free) Earned PR

By: Dina Wasmer

One of the best ways to draw positive attention (or redirect any negative attention) to your company, is to utilize the press, or as some people call it, the media, a.k.a. "PR".


Have you received an award? Hired a new employee? Launching a new product or service? All ...

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Incite Turns 18

18 Years & Counting

By: Dina Wasmer

While the rest of the world is celebrating Valentine’s Day, here at Incite Creative we are celebrating a double dose of love because today also marks our 18th anniversary.

Eighteen years! Holy moly. I remember sitting in my one bedroom apartment back in 2000. We had just incorporated and ...

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