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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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Features

If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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brand

Is Your Brand Super Bowl Bound?

Is Your Brand Super Bowl Bound?

1/16/2018

Build Your Fantasy Team
Sports columnist Wayne Goldsmith shares his perspective by stating, “Without having the right people in place, performing to their full potential with clear roles and responsibilities, all the money in the world and the best facilities in the nation will not produce a winning team.” The ...

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