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Although traditional print media has been hurt by the dominance of digital media, the need for media planning and buying is still ever- present. In fact, having a specialist who can help you navigate the complex landscape of media options, inventory, ad placements, be it online or offline, radio or TV, and negotiating pricing is more important than ever.
Why and How to Write an Ebook in 7 Steps
10/5/2018 12:00:00 AM EDT
2 weeks ago
Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.
But a "book" you say ...
If You Think There are Just Two Stages in a Customer Journey, Think Again
9/4/2018 12:00:00 AM EDT
a month ago
So if I asked you how many stages there are in a customer’s journey, what would you say?
Some of you might ask, "Journey ...
Target Your Audience Better by Building a Customer Persona
8/8/2018 12:00:00 AM EDT
2 months ago
When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.
In short — who the heck ...