In a country built by immigrants, numbers represent the strength and ability to move forward both culturally and economically. Such is the case for Hispanics, a growing force in the United States currently representing 18% of the overall population — a number expected to grow to 30% by 2060. The economic impact Hispanics have in the country as a group is growing at a steady rate, and according to Nielsen, a global information measurement firm, Hispanics are “the most influential segment since the baby boomers,” representing a $1.5 trillion consumer market.

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In otherwords, multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly know as "general market". Culturally relevant marketing plans will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant.

If your business or organization is trying to reach an audience whose first language is something other than English, Incite Creative can help you communicate properly.

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