Since the start of the pandemic, retail companies have had to get creative with their offerings and re-learn their customers.
Retailers have needed to reconsider or add new digital channels of distribution, hybrid shopping experiences, and do whatever is necessary to meet new customer expectations. From restaurants, clothing, and jewelry stores as well as the local pharmacy experience, the times have changed. Has your marketing strategy changed with them?
Before 2020, consumers were already enjoying the benefits of convenience. Let’s take Amazon, for instance. If you needed a great gift idea for your niece or nephew delivered out of state before it became a belated birthday, you’d look no further. And we would all enjoy a Friday night or game day pizza delivery from time to time too. Just call up or go online and order.
But who would have thought that in 2020 we’d be buying toilet paper, face masks, and hand sanitizer in bulk and having it delivered to our door? And that 5-star restaurant you used to reserve weeks in advance for special occasions — would now offer curbside pick-up and at-home delivery service?
Services like DoorDash and Uber Eats became a lifeline for businesses during the pandemic. Even high-end restaurants that turned to take out to survive during the pandemic still say they might keep it as a supplement to fine dining.
Why? Because consumers aren’t letting go of their newfound fondness for getting food delivered to their front doors. In a recent JD Power survey, 71 percent of consumers said they would continue to order delivery as much more than they had during the pandemic.
In a time when understanding the customer’s wants and needs are essential ingredients for brand survival, we help set our clients up for success.
Our retail clients have included:
It’s not just the food and soft goods retailers that have pivoted their distribution strategy.
Hardlines like automobiles started turning their attention to e-commerce too, with more dealers moving some or all of their sales processes online as the pandemic got many consumers who previously wouldn’t have bought a car online to change their tune. In addition, the used-car market has gone crazy over the past year, as social distancing and a global computer chip shortage have upended the auto industry. Yet, Shift, Vroom Inc., and Carvana Corp., the largest used-car web dealerships, are thriving.
Even art retailers have had a makeover. With the influx of self-isolation, there has been an increase in demand for various arts-and-crafts activities. In addition, parents searched for activities to entertain children at home and needed to keep stress levels in check.
If you’re ready to shift your marketing strategy to better align with what today’s consumers need from your brand, Incite Creative can help.
Sadly, we have all seen some of our favorite shops close their doors. Even if they survived the height of the pandemic, the “Great Resignation” is now impacting retailers.
Gable believed that we were missing a senior Marketing thinker that had the knowledge of modern marketing strategies that could direct our marketing team at a high level. We chose Incite because the proposal to Gable indicated that our needs were heard, and the proposal clearly outlined how Incite would solve our challenges. We feel like our fractional CMO, Dina, is a part of the Executive team. Dina acts as if she is an employee of Gable and represents US and OUR interests. Dina and Incite have met us where we are and, in a very nurturing but firm way, have pushed us out of our comfort zone and did it in the most practical way. Incite has most definitely helped us achieve our goals and beyond. If your business is at the intersection of needing high skill sets but can’t take on the burden of a full-time CMO, Dina and team Incite is the answer.