Marketing Construction Companies in the Wake of COVID
Commercial and residential prospects now search online to find a construction professional.
The 2020 pandemic has impacted so many industries, but there are still many unknowns when it comes to getting back to work.
Who, where, how, and when are some of the questions employees and employers are forced to ask.
While there’s undoubtedly an HR department component to all of this, we all turn to experts in construction and real estate. These professionals include general contractors, architects, space planners, interior designers, and commercial and residential real estate agents.
In terms of helping people get back to work, many in the design and construction business have been working feverishly to devise plexiglass partitions and reconfiguring conference rooms and open floor plans.
Back at home, people have retrofitted dining rooms and what once were extra bedrooms into home offices. They have kids that should be at college living under their roof, and some even moved their senior parent move in as a perceived, safer alternative to a senior living facility.
These scenarios that stemmed from chaos has created golden opportunities for those in the construction industry to lead the rest of us through unchartered waters. Small businesses of all kinds are anxious to get back to work and earning revenue. And homeowners are realizing their DIY shortcomings and will need home builders and renovations companies to come to their rescue.
When it comes to capitalizing on these opportunities, you could benefit from a strategic marketing plan from Incite Creative.
Our construction & real estate clients have included:
Generate More Leads to Generate More Revenue
Is your construction marketing strategy producing the leads, sales, and revenue like you want?
If not, it’s likely because you’re relying on the way business used to be done. Things have changed. Commercial and residential shoppers now go online to find a construction professional. That means that your online marketing presence needs to position your firm and services as the right fit for those potential customers looking to buy.
Getting found online by search engines starts with having a lead generating website. For commercial contractors, prospects will likely gravitate toward your industry specialty and portfolio or case study pages. For residential contractors, you’ll be in people’s homes — a very personal space — and they’ll be most interested in testimonials and online reviews.
How We Work Together
By prioritizing your marketing initiatives, we can focus on what’s going to market your construction business effectively.
Like a blueprint of a house, we will help you map out a strategic marketing plan that goes beyond just a good looking website design. It needs to encompass a holistic approach that includes a robust content marketing solution that positions you as the “best choice.”
The way we do this is by first getting to know you, your business, what makes your model unique, and your services valuable in your clients’ minds and hearts. We do this through a process we have perfected over the last 20 years. From there, we craft a marketing plan and manage its execution from start to finish. We’ll work with your existing software or select the right construction CRM to manage your contacts, leads, and projects, and tie them together with your digital marketing initiatives and proposals.
We also know that you’re busy and that marketing may be the last thing on your list of to-dos. Not because you don’t see the value, but because you just lack the time or perhaps some of the latest know-how. That’s where we come in.
As your chief marketing officer, we wrap our head and hands around all of the things that fall under the marketing umbrella — brand management, email marketing, social media marketing, video and content creation, and more. Imagine how much extra time you and your team will have in your day to focus on what you do best. And with our regularly scheduled meetings, be them virtual or in-person, you’ll know where things stand every step of the way.
Project Management & Streamlined Communication
Just like you, we run a tight ship. Budgets and schedules are critical to a successful project.
That’s why we have invested in industry-specific technology that helps us operate efficiently and effectively. One of our tools of the trade is our project management cloud-based system. Since it’s accessible over the Internet, it’s a great collaborative tool that we invite our clients to use.
Additionally, our content marketing dashboard lets you know where projects and responsibilities stand in real-time. But don’t worry, we won’t have you just relying on technology. Our team is a personable crew that knows that the way to a great working relationship is through personalized communication.
Our clients regularly credit us with being accessible and feeling like they are our only client. This testimonial tells us we’re doing things the right way.
At Incite Creative, we’ve worked with commercial construction companies, local home builders, remodeling companies, and many in the trades such as electrical contractors. We understand your industry and welcome the opportunity to get to know you and your business. Together, we can drive traffic away from your competition and to your front door.
Get the CMO Treatment
We welcome the opportunity to build a marketing strategy for your construction or real estate firm so that you can continue to thrive.
Incite Creative’s “CMO” or Chief Marketing Officer service has been a Godsend to our organization. Like many companies, we lacked the level of staff to create and manage social media and web presence tailored to our needs. As you may know, you often find out that the IT skill set does not necessarily possess a creative marketing mind, leaving you short again. It would be prohibitively expensive for us to staff up to accomplish what their service does for us “out-of-house”. This is a one and done. We recommend them highly!”
Director of Membership, IEC Chesapeake