Fractional CMO For Professional Services Firms
Executive-level marketing and growth leadership for accounting, financial services, legal, technology, human resources, and other professionals.
Dina Wasmer presenting to members of the Exit Planning Exchange.
We also work with engineering and architecture firms.
See our Construction & AEC page for more information.
The strongest firms don’t outgrow referrals. They build on them.
By combining the credibility you’ve earned with a deliberate growth strategy, you can strengthen client relationships, create new opportunities, support recruiting and succession, and reduce dependence on any single rainmaker or referral source. The result is a business that’s better positioned to adapt, scale, and build brand value.
Most professional services firms earn their reputation through exceptional work, trusted relationships, and years of experience.
But sustaining growth takes more than delivering for today’s clients. It requires a clear market position, alignment among leadership, business development, and marketing, and a deliberate strategy to attract the right clients, recruit top talent, and pursue new opportunities.
That’s where we come in.
As your fractional Chief Marketing Officer, Incite works alongside your leadership team to connect business strategy with market strategy. Together, we clarify where the firm is headed, prioritize the opportunities that matter most, and build the systems, messaging, and accountability needed to support long-term growth and enterprise value.
We’re not compensated by software companies, agencies, or other providers. When applicable, we make our network of connections available. Recommendations are vetted and made solely in your best interest.
After hundreds of engagements across industries, we bring insights and ideas that often aren’t visible from inside the day-to-day operation. Our outside-in perspective exposes professional service providers to more opportunities.
As your fractional Chief Marketing Officer, we don’t deliver a report and disappear. We listen, help prioritize, guide decisions, lead marketing, and move initiatives forward. Biweekly executive meetings keep all parties consistently on track.
When you work with Incite Creative, you’re not just getting one person; you’re getting our CMO² model, our network of specialists, and nearly three decades of experience across 300+ clients and 6,000+ problems solved.
A fractional CMO provides executive-level marketing leadership without the cost of a full-time chief marketing officer. We integrate with your leadership team (typically 20-40 hours/month), develop strategic marketing plans, oversee execution, manage vendors, and ensure your marketing drives business outcomes, not just activity.
An agency executes. We lead. The agency builds a website; we decide whether it’s even the right next investment. In practice, most clients keep their existing agency or freelance bench, and we sit above it, ensuring the work is the right work and tied to revenue. We’ve fired agencies on behalf of clients. We’ve also retained incumbents because we determined they were the right partner and just needed direction.
You will benefit from two senior-level CMOs. Dina Wasmer brings strategic vision, messaging, positioning, brand strategy, and creative direction. Maria Suzetté Fuster provides digital marketing expertise, analytics, performance measurement, and Spanish-bilingual fluency to clients serving diverse markets. Complementary skill sets. One shared commitment to your success.
For specialized work—paid media buys, advanced SEO, video production, technology implementation—we use vetted resources (non-commission-based) or coordinate with your existing vendors. You’ll always know who’s doing what, who’s accountable, and how it connects to your business goals.
Often, yes, and they’re usually relieved when we arrive.
Your marketing coordinator was hired to execute. They weren’t hired to advise you about a pricing strategy or to coach a team member. We give them an executive partner so they can do their best work instead of being pulled in multiple directions.