Business challenges usually aren’t due to a lack of effort; they’re due to a lack of strategic leadership that aligns marketing, sales, finance, and operations with business goals. Incite CMO² successfully bridges that gap.
The way problems manifest differs from company to company, but common pain points we often uncover include:
Symptoms, tools, and tactics are distracting. Incite CMO² helps you get to the bottom of what’s holding you back.
We help you generate predictable, sustainable revenue by aligning your marketing efforts with sales goals, optimizing your product mix, and improving close rates.
We build scalable marketing systems, identify new market opportunities, and create strategic plans that support expansion without sacrificing quality or culture.
We clarify your positioning, ensure consistency across all touchpoints, and build a brand that differentiates you from competitors and resonates with your target audience.
We analyze your competitive landscape, sharpen your unique value proposition, and help you win market share through strategic positioning and execution.
We establish KPIs that matter, implement measurement systems, and prove ROI so you can make data-driven decisions with confidence.
We bridge the gap between your C-suite and marketing team, ensuring everyone is working toward shared goals with clear roles, priorities, and accountability.
Develop strategic marketing plans that connect to business goals.
Position your brand to stand out in crowded markets.
Build and mentor high-performing marketing teams.
Oversee execution across all marketing disciplines.
Measure performance in ways that actually matter.
We serve as connective tissue between executive leadership, marketing teams, and cross-functional departments.
Let’s start with the economics.
A full-time CMO salary (depending on company size and geography) ranges between $250,000- $600,000 annually, plus benefits and bonuses. That’s a significant investment for one person with one perspective. Incite’s CMO² services deliver strategic leadership at approximately 30% of the cost of a single full-time CMO.
Just as important is flexibility.
Marketing needs aren’t static. When you launch a new product line, we scale up. When you hit your stride, we adjust accordingly. That kind of adaptability doesn’t exist with a full-time hire committed to a fixed salary and job description.
Our real-world experience and relationships are the real game-changers.
When you work with Incite Creative, you’re not just getting one person; you’re getting our CMO² model, our network of specialists, and nearly three decades of experience across 300+ clients and 6,000+ problems solved.
As fractional CMO services have become more recognized, you’ll find solo practitioners with varying expertise in one discipline or industry. Outside of that narrow lane, their perspective and resources may be limited.
You’ll also find firms that intentionally refer you to their internal implementation agency. That team may not have the right experience to help you solve your BIG problems, while it puts more money in their pocket.
Incite Creative has been providing senior-level marketing services for nearly three decades. Our tenured experience as Chief Marketing Officers benefits our clients in numerous ways:
Two perspectives, not one.
Our CMO² model means you don't get a single person with a single specialty. Dina Wasmer brings strategic vision, messaging, positioning, branding, and creative direction. Maria Suzetté Fuster provides digital marketing expertise, analytics, performance measurement, and Spanish bilingual fluency to clients serving diverse markets. Complementary skill sets. One shared commitment to your success.
Senior-level, direct engagement.
You work directly with us, not a junior person we assign to you. We learn your business deeply and stay personally engaged and invested throughout the relationship.
Deep expertise with a cross-industry perspective.
We bring specialized knowledge across complementary verticals. For example, our subject matter expertise across construction, engineering and electrical contracting, benefit our commercial real estate and property management clients. The same holds true with funeral, cremation, hospice and senior services. Our outside-in perspectives provide insight others cannot replicate.
Genuine partnership.
We sign NDAs, and we don't work with your direct competitors. We don't have any hidden fees, markups, or change orders. We integrate with your executive team as peers because when we say we're vested in your success, it's not business speak. Your wins are our wins, and your challenges are what keep us engaged and thinking through solutions.
Extensive network and resources.
Beyond our CMO² team, we've built a vetted network of specialists we can bring in to supplement your internal capabilities when needed—all at no markup or commission. Whether that's content writers, graphic designers, web developers, or other marketing professionals, you get a ready-to-go team without the overhead of additional FTEs. Additionally, as long-time Accelerent Partners, we have trusted strategic advisors in complementary disciplines to further support your goals.
We work with companies that have outgrown tactical execution without strategy but aren’t yet ready for a full-time CMO investment.
Often, that’s businesses in the $5 million to $50 million range, though we’ve worked with companies exceeding $250 million and even supported a $1 billion organization on a specialized engagement.
Our clients typically lack full-time marketing leadership and need strategic guidance that connects marketing to business outcomes. They value experience over experimentation. They want a partner who understands their industry, integrates with their leadership team, and can navigate complex challenges—from M&A preparation to market repositioning to building a marketing function from the ground up.
We work with clients across the United States. While we bring deep expertise in construction, real estate, engineering, professional services, healthcare, deathcare, and other sectors, the truth is that a strong marketing strategy translates across industries. We’ve worked in dozens of sectors because the fundamentals remain consistent; only the specific applications change.
Ross Hancock
SVP – Sales, Marketing, Creative, Gable
Frank Grosch
Vice President, AGM Financial Services
Matt Cline
COO, HillSide Lawn Service
“Incite Creative’s ‘CMO’ or Chief Marketing Officer service has been a Godsend to our organization. Like many companies, we lacked the level of staff to create and manage social media and web presence tailored to our needs. As you may know, you often find out that the IT skill set does not necessarily possess a creative marketing mind, leaving you short again. It would be prohibitively expensive for us to staff up to accomplish what their service does for us ‘out-of-house’. This is a one-and-done. We recommend them highly!”
Carey Walker
COO, IEC Chesapeake
“It wasn’t until we experienced Incite’s CMO services that we realized what we had been missing. As attorneys, we were too busy to manage our own marketing and nor were we able to do it effectively. But having a trusted partner in Incite gives us the extra bandwidth we need and the confidence to know that the firm’s brand is in very capable hands. We were most impressed by Incite’s process. At the onset, they provided a unique perspective that helped us position our firm from the inside-out. They have since helped us build on that strategic foundation, and as a result, our message is more focused, we have a clear plan from month to month, and the quality of our leads has increased. We are very pleased!”
Mary Ellen Flynn
Principal, Andalman & Flynn
Kevin Hodgkiss
Former CFO, MetaCoastal
Ellent Platt
President, The Option Group
If your marketing feels disconnected from business goals, let’s talk.
No sales pitch. No pressure. Just a straightforward conversation about where you are, where you want to go, and whether we’re the right fit to help you get there.