What's Your Big Problem? Revenue Growth Brand Competition Performance Alignment

It’s time to put the problem-solving power of Incite Creative’s CMO² to work for you!

Chief Marketing Officer Services That Don't Feel Fractional

Incite Creative provides fCMO services at 1/3 the cost of a full-time CMO and delivers 2x the value.

We’re not consultants who check in and check out, and we’re not an agency that pushes specific agendas or ad spend. We’re vested partners who integrate with the C-suite, lead your marketing department, and solve the issues holding you back.

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Fractional CMO Services That Solve BIG Problems

Every company we meet is wrestling with at least one critical challenge.

The way it shows up is different, but it usually rolls up to a handful of core problems. Whatever the issue, our job is clear: figure out what’s actually holding you back, then help you fix it.

Our CMO² model makes “fractional” feel more like you’re getting a whole solution.

We integrate with your executive team as your strategic marketing leader. You get senior-level experience, C-suite collaboration, and our unique CMO² model, which brings two perspectives rather than one.

We typically work with growing and mature companies that need strategic marketing leadership but can’t justify a full-time CMO hire.

What Does Incite CMO² Provide?

strategy and planning

Strategy & Planning

Develop strategic marketing plans that connect to business goals.

brand positioning

Brand Positioning & Messaging

Position your brand to stand out in crowded markets.

team building

Marketing Team Building & Mentoring

Build and mentor high-performing marketing teams.

executive oversight

Execution Oversight

Oversee execution across all marketing disciplines.

performance measurement

Performance Measurement & Reporting

Measure performance in ways that actually matter.

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C-Suite Partnership & Collaboration

We serve as connective tissue between executive leadership, marketing teams, and cross-functional departments.

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What Makes Incite CMO² Different than Other Fractional CMOs or Agencies?

We’ve been doing this for nearly 30 years. We’re not jumping on the fractional CMO trend; we’ve been leading it. We’re SMEs and don’t experiment on your dime.

Two perspectives, not one. Our CMO² model combines two senior-level marketing leaders with expertise in strategy, planning, and performance.

We care about outcomes, not optics. Too often, “performance” is measured in vanity metrics. We focus on solutions that drive business growth and revenue.

We’re educators at heart. As leaders, our role is to teach what we know. Executives benefit because we’re not learning on their dime. Internal and external implementation teams benefit from our real-world experience, not theory or AI hallucinations.

We respect you, your time, money, and team members. We don’t work with your competitors. You are our priority. No jargon. No fluff. No overpromising. Just honest conversations about what it takes to achieve your goals.

We provide access to our extensive network and resources. Beyond technology, we’ve built a vetted network of specialists and trusted advisors in complementary disciplines that we can tap into when your business challenges require additional support.

Dina at XPX

Meet Our CMO²

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Dina Wasmer: Founder, President & CMO

Strategy and planning, messaging, positioning, branding, creative direction. Former athlete who brings competitive drive and discipline to client work. Teacher at heart who uses stories, humor and analogies to make complex concepts clear.

Maria Suzette Fuster: Senior Vice President & CMO

Digital marketing, analytics, performance measurement, bilingual expertise (English/Spanish). Data-driven strategist who translates numbers into actionable insights.

Fractional Advisors

Vicki

Vicki Mark: Marketing Operations Advisor

Supports fractional CMO engagements with project management, production coordination, and vendor oversight as client needs require.

Aaron

Aaron Bolton: Digital Strategy Advisor

Provides strategic guidance on digital marketing initiatives and website development when clients need technical expertise that complements our fractional CMO approach.

Find Out What Incite CMO² Can Do For You

We offer complimentary 30-minute consultations to discuss your biggest marketing challenges.
No pitch deck, no hard sell, just an honest conversation about where you are and whether we can help.