Look before you leap.
Those who jump headfirst into promotions and posts without a marketing strategy may wind up with something that looks good, but won’t perform well.
Why? Because it lacks a distinct, authentic, and sustainable brand “voice” to cut through the clutter. In other words, it misses the mark.
At Incite Creative, we encourage our clients to invest some time up front to make sure marketing messages and creative solutions stem from a strategic foundation.
This foundation takes the form of an omnichannel marketing plan. With such a plan in place, solutions not only look great but also perform well.
What does a marketing manager do?
- Marketing Research
- Marketing Strategy & Marketing Planning
- Project Management
- Digital Marketing
- Website Design & Development
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing & Automation
- Content Marketing
- Copy Editing/Copywriting
- Creative Direction
- Graphic Design
- Video Production
- Public Relations
- Media Relations
- Digital Asset Management
- Brand/Reputation Management
- Reporting & Analysis
As you can see, there are a lot of roles and responsibilities. That’s why a chief marketing officer (CMO) is so critical.
If there is a void in any of the above areas of expertise, it will jeopardize the brand. If they are not moving forward in the same direction, it will also waste valuable time and money.
At Incite Creative, we serve the role of a traditional marketing manager and then some. As members of the C-suite, we work in stride with the CEO, CFO, COO, and CIO or equivalent within each organization.
Build the Team vs. Be the Team
When size and complexity warrant a marketing department, we can help you build it.
For our small business clients, a full department may be overkill or over budget.
Successful marketing requires the right mix.
Marketing Specialist, Adler Display