Strategy & Planning
With our omnichannel plan in place, solutions not only look good but also perform well.
When it comes to marketing your business, it's tempting to jump right in.
But are you headed down the right path? With the right strategy? And with the right guide? For over 20 years, Incite Creative’s marketing team has transformed businesses once lacking marketing insight, oversight, and sustainable growth, into informed, organized, and efficient growth brands.
Marketing Management
Incite Creative’s team of CMOS brings over 40 years of marketing experience to your brand.
Creative Direction
“Creative” is in our name. It’s at the heart of everything we do and ground in marketing strategy.
Brand Management
Companies with a dedicated CMO and effective brand management strategy will outperform their competitors.
Reporting & Analysis
At Incite Creative, we demystify data and provide actionable monthly marketing reports that make sense.
CMO Services
Why choose a single role when you’ve got more than one void to fill? Get it all from Incite Creative!
The Role of the CMO (Chief Marketing Officer)
Beyond brochures and websites, marketing’s role in today’s volatile business environment needs to be strategic and tactical. And as the ever-changing mix of marketing tools continues to evolve and marketing's role in contributing to the financial bottom line increases, small and mid-market businesses and organizations need marketing leadership more than ever.
As the name implies, a Chief Marketing Officer (CMO) is responsible for various marketing activities within a company or organization. At Incite Creative, our CMOs know how to advance your organization’s vision and goals by developing growth strategies and leading initiatives that help obtain positive results. We'll expertly analyze and orchestrate the ideal mix of tactics, tools, and talent to help you bring your marketing, sales, and overarching business strategies together to work in unison and toward a common set of goals — increased brand awareness, increased market share, and profitability.
The Void We Fill
When it comes to tackling their marketing needs, most companies fall into one of the following scenarios:
- DIY or DDIY:
Some companies, usually those on the smaller side, do their best to do all of the marketing themselves. Sometimes it’s because of a sense of pride or fear of letting go of control, but most often, it’s a concern over cost. But what usually happens is DDIY - “don't’ do it yourself.” Although well-intentioned, owners have other things on their plate, and when things work or life gets in the way, marketing is usually the first thing to fall through the cracks. - Hire a Full-Time Employee:
Insourcing is sometimes a good option. Sometimes it isn’t. It depends on your goals and the person(s) you put in that position. It’s challenging to find one person who has all of the skills necessary to run a marketing department. And more often than not, that person becomes a catch-all for everything, including things that have nothing to do with marketing, and once again, this vital role doesn’t get the consistent attention it warrants. - Contract Out to a “Full-Service” Agency:
This option usually touts the ability to do everything in-house. If you have at least $15,000/month for this, it could be a good way to go, but not everyone is comfortable with that price tag. And then there’s the question if you are getting the “right” solutions or just what they happen to offer under their roof? - Partner with Incite Creative:
Incite CMOs will help you maximize your marketing budget and provide 3x the person-power usually at 1/3 the investment of one full-time salaried CMO position. And when you compare our services and fee structure to comparable full-service agencies, you’ll find that you get access to the services and results you need at a monthly investment you can afford.
Incite CMOS Specialize in the Following:
- Market Research
- AdWords (otherwise known as PPCs & Digital Ads)
- Digital Marketing Services
- Content Marketing (articles, blogs, e-books, etc.)
- CRM (customer relationship management of data)
- Email Marketing, Workflows & Automation
- Events/ Webinars
- Identity Program (name, logo, tagline, brand standards)
- Public Relations & Media Relations
- Print Collateral Materials
- SEO (Search Engine Optimization)
- Social Media Marketing and Reputation Management
- Radio, TV & Streaming
- Trade Shows, Event Marketing & Signage
- Video Scripting & Production
- Website Design & Development
Get the CMO Treatment
We genuinely care about all of our clients and do our very best for everyone who engages us. We created the outsourced CMO model to give our clients the extra benefits they deserve, including:
Monthly Retainer
To us, time is time. Whether we’re consulting, strategizing, writing, designing, etc. it’s all part of the package.
Scope of Work
For those who have a specific campaign or a product launch, we can work on a scope of work basis as well.
