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Fractional CMO Services for the Built Environment

A trusted strategic advisor for AEC firms & leaders of skilled trade companies.

We provide executive-level guidance to builders, contractors, engineering firms, developers, and skilled trades leaders who want to differentiate, expand, and increase revenue.

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“Incite has been a great business partner. Dina and her team understood our business so they could apply the best strategies to totally revamp our marketing strategy. In a very short time they have taken us from a model T to a corvette. I can’t recommend enough.”
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Matt Cline
COO, HillSide Lawn Service

Growth doesn’t come from doing more work. It comes from winning the right work.

For years, firms have relied on referrals, long-standing relationships, and winning RFPs. Those fundamentals still matter, but today’s market demands more.

Economic uncertainty, increased competition, industry consolidation, AI, and changing client expectations are reshaping how firms compete for opportunities and how they are positioned for growth.

Incite helps leadership teams define that position, align business development and marketing, and build the strategic foundation that supports sustainable year-over-year growth.

You’ve built a firm known for technical expertise, quality work, and the delivery of complex projects. But growth creates new questions.

  • How do you differentiate when everyone claims experience and quality?
  • Which markets, sectors, or geographies deserve greater investment?
  • How do you better support business development beyond proposals and pursuits?
  • How do you strengthen leadership visibility, attract top talent, and prepare the business for what’s next?

Those aren’t marketing questions. They’re business questions, and that’s where we come in.

For more than 26 years, we’ve helped leadership teams navigate growth, change, and complexity. Across architecture, engineering, construction, and the skilled trades, we’ve worked alongside executives to identify where to focus, where they’re losing time, where they’re leaving opportunities on the table, and where technology, process improvements, or clearer positioning can create a measurable competitive advantage.

Let’s start with a conversation

Where We Help

We’ve worked across the AEC and skilled trade ecosystem.

  • Agronomy & Landscape
  • CRE Financing
  • Civil & Geotechnical Engineering
  • Commercial & Residential Construction
  • Electrical Contracting
  • Multifamily Development
  • Trade Associations
Winning Better Work

Not every project is a good project. We help you identify the clients, markets, and project types that align with your strengths, improving your business development, pursuit strategies, and pipeline of profitable work.

Workforce Development & Recruiting
The labor shortage isn’t going away. Whether you’re recruiting PMs, estimators, engineers, electricians, field personnel, or future leaders, we strengthen employer branding, recruiting, workforce communications, and industry visibility.
Growth Without Growing Pains
Growth sounds great until communication breaks down, processes strain, and leadership spends more time reacting than leading. We help you navigate expansion, new markets, acquisitions, and rebrands while protecting the culture and reputation that got you here.
Technology, AI & Operational Efficiency

Every week brings another platform, AI tool, dashboard, or promise of efficiency. Some create value while others create distraction. We help leadership evaluate opportunities objectively, prioritize investments, and make informed decisions.

Succession, Transition & Enterprise Value

The “silver tsunami” is real. Is the business too dependent on you? What is it worth? Is there a succession plan? Should you consider a merger, acquisition, or employee ownership? We have the experience and relationships to help you write your next chapter.

If these topics are keeping you up at night, let’s start with a conversation.

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Why Leaders Trust Us

You get two experienced strategists

Our CMO² approach provides access to two senior-level advisors for significantly less than the cost of hiring a full-time executive — broader perspective, deeper expertise, and greater accountability, without additional overhead.

We’ve worked across the ecosystem

Contractors, engineering firms, developers, lenders, trade associations, manufacturers, and specialty providers. That perspective helps us understand how work is pursued, won, staffed, financed, delivered, and made profitable.

We speak business, not marketing

Most owners don’t need another discussion about social media. They need someone to evaluate opportunities, challenge assumptions, and align business development, recruiting, operations, and marketing around common goals.

We understand growth at every stage

We’ve helped companies enter new markets, launch service lines, differentiate, recruit skilled talent, rebrand after acquisitions, move facilities, sharpen pursuit strategies, and prepare for ownership transition.

We’re a trusted sounding board

Running a growing business can be isolating. Our role isn’t to tell you what to do — it’s to ask good questions, challenge assumptions, share what we’ve seen work elsewhere, and help you decide with clarity and confidence.

Frequently Asked Questions

No. We’re strategic advisors who help leadership teams make better decisions, align growth initiatives, and ensure marketing investments support broader business goals.
No. Most of our clients range from approximately $5 million to $50 million in annual revenue, though we’ve worked with organizations both larger and smaller.
Absolutely. Many clients engage us when expanding geographically, launching new services, repositioning their company, or pursuing new customer segments.
Yes. While we’re not attorneys, accountants, or investment bankers, we regularly help leadership teams strengthen brand value, market positioning, communications, growth strategies, and leadership alignment that support transition and exit planning objectives.

No. If you have an internal marketing department or even external providers, we can mentor and manage them. If not, we can secure the skill sets needed to implement growth plans.

Let’s talk.

Whether you’re trying to strengthen your backlog, attract better talent, enter a new market, prepare for succession, evaluate acquisitions, improve profitability, or simply need an experienced sounding board, we’ve got your back.

Schedule a Confidential Conversation