nonprofit marketing for charitable & trade orgs
When you need to raise awareness for your mission and raise funds to fulfill promises to those you serve, you don’t need a maverick. You need a maven.
2023 Nonprofit Marketing Trends to Watch
Nonprofit organizations took a huge hit during the pandemic. Some were forced to fold while others are still holding on. However, vying for fundraising dollars is increasingly challenging in light of economic woes. Organizations that are on more solid technology footing — from digital fundraising, cloud computing and management systems to streamline administrative tasks and improve employee and volunteer performance — will be ahead of the pack. Supplementing your tech stack with a consistent content marketing strategy will help your nonprofit organization be prepared for the opportunities ahead. But you’ll need an experienced marketing partner to pave the way. We’re here when you need us.
Our nonprofit clients have included:
Get the CMO Treatment
We are honored to partner with our nonprofit clients who strive to positively impact the communities they serve. We welcome the opportunity to share our knowledge and capabilities with you so that your organization can best fulfill its mission for the long haul.
Dedicated to eliminating the epidemic of child sexual abuse by raising public awareness, RAACE had
been operating without a marketing partner after our old firm went out of business in late 2009. After a
three-year search, we hired Dina Wasmer and Maria Fuster of Incite Creative to serve as our CMO. Why,
because they listened.
Raising awareness is hard; doing so in a world with new, quickly changing technology is even harder.
When selecting Incite we knew that we had to establish discipline within our program, we also knew
that using the internet would be key to reaching as many people as possible. Luckily, just as the social
boom really took off, we started working with Dina and Maria on a game plan to grow our online
presence.
We instituted several new ideas, including testing, segmenting, and targeting our followers. From family
centric posts to survivor stories to our news articles, Maria and Incite helped grow our following
from just two thousand to over 60,000 engaged followers in a very short period of time.
Thanks to the work of Incite Creative, we are using technology in a way we only dreamed of a few short
years ago. We have built an entire program called the RAACE Fan which utilizes the power, strength, and
knowledge of our social media team to win our Race Against Abuse of Children Everywhere.
We highly recommend Incite Creative!
Brad Brickel
Former Executive Director
