Unpack Your BIG Problem with "WYBP"

WYBP is a strategic card game for leadership teams ready to tackle what’s really holding them back.

Every company has problems it wants to solve. 
Yet teams struggle to bring them to the surface, prioritize them, or align on solutions.

Introducing What’s Your Big Problem™ (WYBP?) — a strategic card game featuring 48 real business issues that limit growth.

Tired of the same old vent sessions or one-sided conversations?
This fresh, fun, functional approach is perfect for leadership retreats, strategic planning sessions, or quarterly alignment meetings.

Symptoms, tools, and tactics are distracting.

This deck helps you uncover root causes, get to the bottom of what’s holding you back, and move you toward solving your BIG problem(s) once and for all!

For nearly 30 years, Incite Creative has worked alongside the C-Suite as a fractional CMO, providing marketing strategy and leadership to 300+ clients across companies and organizations of all sizes.

We know WYBP conversations aren’t easy to start. That’s why we tapped into our experiences and created this one-of-a-kind deck to help you surface critical issues, get aligned, and confidently focus on what matters most right NOW!

Incite CMO-WYBP Card Game Deck Inclusions

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Each WYBP box includes the following: • 1 "Why WYBP" Card • 1 Instruction Card • 1 Double-Sided Category Card • 48 Problem Discussion Cards • 1 Double-Sided Wild Card • 2 Double-Sided "Our Big Ps" Quarterly Focus Cards • 1 Mini Black Dry Erase Marker
Price: $49.00