Unpack Your BIG Problem with "WYBP"

WYBP™ is a strategic card game for leadership teams ready to tackle what’s really holding them back.

Every company has problems it wants to solve, but teams often struggle to bring these issues to the surface, prioritize them, or align on solutions.

That’s why we created What’s Your BIG Problem™ (WYBP) — a strategic card game that helps leadership teams identify obstacles and prioritize action.

Tired of the same old vent sessions or one-sided conversations? This fresh, fun, functional approach is perfect for leadership retreats, strategic planning sessions, or quarterly alignment meetings. Running on EOS® or another framework? Use WYBP to help build out your issues and quarterly rocks.

Symptoms, tools, and tactics are distracting.

Some problems are actually symptoms of deeper root causes that are more difficult to identify and articulate. WYBP helps you uncover root causes, get to the bottom of what’s holding you back, and move you toward solving your BIG problem(s) once and for all!

For nearly 30 years, Incite Creative has worked alongside the C-suite as a fractional CMO to 300+ clients across companies and organizations of all sizes. We know WYBP conversations aren’t easy to start. 

That’s why we tapped into our experiences and created this one-of-a-kind deck to help you surface critical issues, get aligned, and confidently focus on what matters most right NOW!

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Here’s what’s included in each set of WYBP:

  • (1) WYBP Storage Box
  • (1) Mini Black Dry Erase Marker
  • (1) What’s Your BIG Problem?™ Deck of Cards:
    • (1) “Why WYBP” Card
    • (1) Instruction Card
    • (1) Double-Sided Category Card
    • (48) Color-Coded Problem Discussion Cards
    • (1) Double-Sided Wild Card
    • (2) Double-Sided “Our Big Ps” Quarterly Focus Cards


One set works best for teams of up to 15 participants. If you have more than 15, we recommend circulating two decks.

Buy the WYBP deck and run it yourself, or bring us in to facilitate.

What’s Your BIG Problem?™ (WYBP) is designed for self-facilitation, but if you prefer experienced guidance, we’re here to help.

Book an Incite-facilitated WYBP session for your next leadership retreat, strategic planning meeting, quarterly alignment session, or sales and marketing plan. We’ll guide your team through the process and ensure you walk away with actionable next steps.

For those who need an additional layer of support, you may benefit from our fractional CMO services.

To purchase What’s Your BIG Problem™ (WYBP) for your leadership team or for different departments within your organization, please use the order form below.

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Get the "WYBP" Card Game for Your Team!

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One decks works well with teams up to 15 participants. Add an additional deck for larger teams.
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