If you’re trying to reach your target audiences when they are not (as) distracted, consider how these six forms of media measure up.
As people return to commuting, either by car or mass transit, there’s a new media mix gobbling up the airwaves. However, many still like that old-fashioned rock n’ roll (and the accompanying ads) playing on their good old-fashioned car radio. Almost two-thirds (63%) of consumers say they listen to traditional radio while driving, while 50% listen to it while riding on mass transit.
Is your marketing mix meeting your prospects and customers where they are? If not, perhaps you need to retune your marketing plan.
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