Is radio still an effective form of media to reach audiences on the move?

most used media while on the move

If you’re trying to reach your target audiences when they are not (as) distracted, consider how these six forms of media measure up.

As people return to commuting, either by car or mass transit, there’s a new media mix gobbling up the airwaves. However, many still like that old-fashioned rock n’ roll (and the accompanying ads) playing on their good old-fashioned car radio. Almost two-thirds (63%) of consumers say they listen to traditional radio while driving, while 50% listen to it while riding on mass transit.

Is your marketing mix meeting your prospects and customers where they are? If not, perhaps you need to retune your marketing plan.

About Incite Creative, Inc.: Incite Creative is a marketing advisory firm that works in an outsourced capacity. In short, we become your company’s chief marketing officer (CMO) and do so virtually and efficiently — saving you time and money. Since 1999 we’ve had the pleasure of building and boosting brands for a core set of industries. Our thoughtful process, experienced team, and vested interest in our client’s success have positioned us as one of the Mid-Atlantic’s most sought-after marketing partners for those looking to grow their brand awareness and bottom line. Stop paying for digital and traditional services you may not need. Our retainer, no mark-up model means our recommendations don’t come with any catch or commission. The advice we provide aligns with what you need and what fits within your budget. For more information, contact us at 410-366-9479 or [email protected]