Fallston, MD – February 6, 2024 – Incite Creative, a leading marketing consultancy, is pleased to announce it has been engaged by the American Association for Anatomy (AAA) to serve as the organization’s outsourced chief marketing officer (CMO). In this capacity, Incite Creative will be responsible for developing and executing marketing strategies aimed at growing AAA’s membership, maximizing engagement for its annual conference (Anatomy Connected 2024), amplifying its thought leadership, and advancing its mission to support education and research in anatomy.
“We are thrilled to work with such a prestigious scientific organization like the AAA,” said Dina Wasmer, President of Incite Creative. “Anatomy is the study of the structure of living things – animal, human, plant – from microscopic cells and molecules to whole organisms as large as whales. I find it all very fascinating, and given my firm’s experience in healthcare and medical devices, it’s a perfect fit.”
Key areas where Incite will support AAA include strategic counsel, improving the design and visual presentation of information throughout its channels of distribution, continuing to improve its online performance, capitalizing on technology and tools such as iMIS, and further engaging its membership and the scientific/anatomy community via content marketing.
“The team at Incite provides AAA with comprehensive strategic marketing know-how that allows us to operate at a higher professional level,” said Christine Ross, CCE, MBA, MS, Executive Director. “We are thrilled to be able to make this shift and look forward to capitalizing on their expertise.”
This year marks Incite Creative’s 24th anniversary — a milestone it’s proud of and gives thanks to its clients, colleagues, and strategic partners like Intuitive Business Concepts, who referred AAA.
About Incite Creative, Inc.
Incite Creative is a marketing advisory firm specializing in outsourced CMO services. The company operates as a virtual and efficient chief marketing officer, delivering time and cost savings. Since 1999, the team has built and enhanced brands across diverse industries, gaining recognition as a sought-after Mid-Atlantic fractional marketing partner. The firm’s transparent retainer, no markup model ensures fees align with its client’s strategic and financial means. Learn more at: https://www.incitecmo.com.
About The American Association for Anatomy
Founded in 1888, The American Association for Anatomy connects anatomical scientists by providing a professional home for multidisciplinary experts throughout the world. Its members are anatomists – but they’re also physical therapists, cell biologists, neuroscientists, educators, researchers, and more. Membership in AAA brings this diverse community together and delivers ongoing opportunities for networking, professional development, education, and research. For more information, visit https://anatomy.org.
Dina Wasmer, President