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Don't let this exercises scare you. It's actually pretty fun because you're basically describing your ideal customer as a human being — what's they're story? What's their personality and interests? Where do they shop and what do they buy there?
Personas can focus on the needs, the hopes, behaviors and fears of a customer group. And guess what your role is? That's right...to bring them hope, acknowledge their behaviors and alleviate their fear. The result? Figure out your customer persona, and you will solve your pipeline issue by becoming your customer's hero!
If you need some super-powered marketing support to help you, give us a call: 410-366-9479 or email us at firstname.lastname@example.org.