Technology Marketing in an Age of Accessibility & Security
One of the major obstacles when it comes to marketing technology is merely defining what we mean by “technology”! It’s a big, broad word that means different things to different people.
Are you able to clearly articulate the type(s) of client issues your technology firm can solve?
There are a ton of technology products, services, and firms all competing for the same business. Those that know how to stand out from the crowd, distill the complex, and put those messages in front of the right audience at the right time, will come out ahead. This may sound obvious enough, but knowing what to do and how best to do it is a different story. That’s where we come in.
How to Market Technology Services
As a technology marketing agency, we at Incite Creative have had the opportunity to work with several tech companies, ranging from IT advisors to software companies, managed solutions providers, and cybersecurity.
Most recently, we have been developing marketing strategies for technology companies that focus on online learning, such as learning management systems and virtual event solutions.
Additionally, statistics from May 2020 show that U.S. households are becoming smarter, referring to the increase of smart home applications, as shown in the adjacent chart. And with more people living and working from home due to social distancing recommendations, homeowners are more likely to incorporate these technologies into their homes. What an excellent opportunity for manufacturers, resellers, and installers of these applications. Our marketing team knows how to position, promote, and grow businesses that are open to fresh perspectives.
In an age where access to technology is critical to communication across all industries, our ability to increase brand awareness and obtain qualified leads sets our clients apart.
Our technology clients have included:
Conveying Technology Thought Leadership
Tech marketing is most successful when it aligns with your business goals.
If you try to be everything to everyone, it will be far more challenging to be seen and heard. However, by using a data-driven approach combined with our brand positioning process and inbound marketing initiatives, we help our technology clients zero in on high-quality prospects that fit your business model and service offerings.
As a technology service provider, you need to practice what you preach, walk the walk, and talk. What we mean by that is you need to have all of the tools of the trade to convey that you are technically savvy. For instance, if you have an outdated website, no social media presence, and are not a regularly visible brand in technology circles, perception may become your unfortunate reality. Instead, partner up with a technology marketing company like Incite Creative to effectively communicate your brand value.
Curious to know where you stand? Get in touch with us, and we’ll prepare a free initial website assessment to give you a sense of your starting point compared to your competitors.
Don’t let your technology know-how go nowhere. We can help get you where you want to go!
Incite Creative is stellar! When we first brought them on board we were in need of so many marketing initiatives. Incite Creative learned our culture, created a marketing plan, helped us differentiate our brand in a crowded space of “technology” and created a website and social media presence that has increased our client engagement with us and provided us so many new opportunities. Having an outsourced CMO like Incite Creative makes all the difference in the world!
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