Like all departments, marketing works best when a manager is at the helm.
A savvy marketing manager generates new ideas, improves brand marketing and exposure, and oversees all aspects of the marketing department.
Incite Creative’s team of CMOS brings over 40 years of experience to the table. As a bonus, we make it all available to you for a fraction of the investment of one full-time salaried position.
What does a marketing manager do?
Depending on the organization’s size and complexity, the marketing manager may be a one-person show that outsources several of the roles below.
Alternatively, he/she may lead an internal or hybrid department comprised of several disciplines, including:
- Marketing Research
- Marketing Strategy & Marketing Planning
- Project Management
- Digital Marketing
- Website Design & Development
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing & Automation
- Content Marketing
- Copy Editing/Copywriting
- Creative Direction
- Graphic Design
- Video Production
- Public Relations
- Media Relations
- Digital Asset Management
- Brand/Reputation Management
- Reporting & Analysis
As you can see, there are a lot of roles and responsibilities. That’s why a chief marketing officer (CMO) is so critical.
If there is a void in any of the above areas of expertise, it will jeopardize the brand. If they are not moving forward in the same direction, it will also waste valuable time and money.
At Incite Creative, we serve the role of a traditional marketing manager and then some. As members of the C-suite, we work in stride with the CEO, CFO, COO, and CIO or equivalent within each organization.
Build the Team vs. Be the Team
When size and complexity warrant a marketing department, we can help you build it.
At Incite Creative, we are no stranger to writing job descriptions, using tools like Jazz HR and others to manage recruitment and interviewing. We’ve hired, fired, and reshuffled teams, so the marketing department runs optimally. We create the department’s organizational structure and communication flow to ensure everyone knows their role and how they are to work together.
When it comes to product or service marketing, if there are breakdowns in communication within the organization itself, imagine the customer experience. With Incite Creative managing your marketing department, you’ll increase efficiencies. You’ll get the most out of your people and financial resources, and stay on track to help you achieve your goals.
For our small business clients, a full department may be overkill or over budget.
That’s when our role as marketing manager doubles as an implementor. Our team has expertise in all of the disciplines listed above. And having been in the marketing and graphic design industry for over 30 years, we have access to several strategic partners and resources. We can pull them as needed to round out your results-generating team.
Successful marketing requires the right mix.
This includes the right plan, the right mix of initiatives, and the right people who know how to implement them in the best possible way. If you’re looking for an experienced marketing mixologist, look no further than Incite Creative.
