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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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Features

If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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Articles

Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

read more
If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

read more
Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

read more
How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

read more
Press Release Template
Hubspot

Get More Attention from (Free) Earned PR

By: Dina Wasmer
5/14/2018

One of the best ways to draw positive attention (or redirect any negative attention) to your company, is to utilize the press, or as some people call it, the media, a.k.a. "PR".

 

Have you received an award? Hired a new employee? Launching a new product or service? All ...

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6 Deadly Marketing Mistakes Businesses Make

6 Deadly Marketing Mistakes Businesses Make

4/26/2018

Think you have a great product or service? Great! Now you’re ready to shout it from the rooftops. Before you grab your megaphone, be sure you don’t slip up by making these common marketing mistakes:

1. Weak headlines.

Your ideal prospects are inundated with over 4,000 marketing ...

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Why Your Social Media Shouldn't Be Turned Over to an Intern, Incite Creative, Maryland

Why Your Social Media Shouldn't Be Turned Over to an Intern

4/2/2018

Many businesses have the dilemma of deciding who the best person is to manage their day-to-day social media content. “Give it to the intern. She’s young. She’s hip. She knows how to use social media.” While all these statements may be true in your case, there are good ...

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Maximizing Your Email Marketing Open Ratesw with Incite Creative in Maryland

5 Subject Line Secrets for Maximizing Your Email Marketing Open Rates

3/23/2018

Email Marketing: Maximizing Your Open Rates

If you’ve ever launched an email marketing campaign, you’ve probably experienced something similar to the following scenario …

Your design is one that makes you want to pat yourself on the back, and your copy includes an irresistible offer followed by a killer ...

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SEO a Boost With a Smart Social Media Strategy, Incite Creative, Maryland

SEO a Boost With a Smart Social Media Strategy, Incite Creative, Maryland

Give Your SEO a Boost With a Smart Social Media Strategy

3/14/2018

It used to be that social media sites were solely used as fun places to share thoughts, idle tidbits and photos or videos with old and new friends. However, these same sites have evolved into business battlefields where savvy marketers square off to drive brand visibility, generate leads, and connect ...

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Cut Your Marketing and You May Drain Your Brand

Cut Your Marketing and You May Drain Your Brand

2/28/2018

Jittery customers pulling back on spending, and increasing costs for energy, health care, travel...ugh!  The downward trend is daunting and makes it tempting to cut expenses to stay afloat. If you are facing this, however, beware of cutting off your lifeline in the process.

USE A SCALPEL, NOT A ...

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What's in a name?

What's In A Name?

2/19/2018

Starting your own company? Or maybe you’ve determined that the original name you chose for your company, organization or product is no longer appropriate and it’s time for a change. But where do you start?

If you’re like many entrepreneurs, your initial thought it to use your ...

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Incite Turns 18

18 Years & Counting

By: Dina Wasmer
2/14/2018

While the rest of the world is celebrating Valentine’s Day, here at Incite Creative we are celebrating a double dose of love because today also marks our 18th anniversary.

Eighteen years! Holy moly. I remember sitting in my one bedroom apartment back in 2000. We had just incorporated and ...

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What Man's Best Friend Can Teach Us About Business

What Man's Best Friend Can Teach Us About Business

1/30/2018

Dog owners — they’re a breed of their own. If you are one, then you know exactly what I’m talking about. If not, well then, you probably own a cat.  The point being that those of us who are privileged enough to have a four-legged friend most often would ...

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Don't Launch That Blog Yet; Your Customers May Have No Use For It

Don't Launch That Blog Yet; Your Customers May Have No Use For It

1/25/2018

When people say they want to launch a blog, podcast, or other new media because it represents another way to reach customers and prospects, they have already failed.

Not because new media is not efficient or cost-effective, but because the effort violates the basic premise of marketing, which is to ...

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Is Your Brand Super Bowl Bound?

Is Your Brand Super Bowl Bound?

1/16/2018

Build Your Fantasy Team
Sports columnist Wayne Goldsmith shares his perspective by stating, “Without having the right people in place, performing to their full potential with clear roles and responsibilities, all the money in the world and the best facilities in the nation will not produce a winning team.” The ...

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Holiday shopping

Holiday Marketing Strategies to Help Make Your Business Merry & Bright

12/6/2017

’Tis the season for Holiday shopping and toddlers aren’t the only ones with high expectations.

Customer expectations will be at an all-time high too, and deep holiday discounting from major (and minor) retailers are already in full swing. But as a small business that may or may not have ...

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CRM Icon

5 Ways a CRM Can Give Your Business a Revenue Boost

11/12/2017

Among the infinite number of acronyms in the marketing world, “CRM” or Customer Relationship Management software solutions is one you should definitely get to know.

As much as we'd all like our brains to be able to retain information about all the people we meet, all the interactions we ...

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