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handwritten notes

The Power of Personalization

By: Dina Wasmer
3/5/2019

Features

Three Types of Heatmaps & How They Help Improve Your Website Performance

By: Dina Wasmer
1/13/2019

So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads ...

read more
Incite's HubBot

Could a Chatbot Be Your Answer to Providing Better Customer Service?

By: Dina Wasmer, President & CMO, Incite Creative
12/2/2018

By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).

So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...

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Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

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Articles

handwritten notes

The Power of Personalization

By: Dina Wasmer
3/5/2019

Three Types of Heatmaps & How They Help Improve Your Website Performance

By: Dina Wasmer
1/13/2019

So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads ...

read more
Incite's HubBot

Could a Chatbot Be Your Answer to Providing Better Customer Service?

By: Dina Wasmer, President & CMO, Incite Creative
12/2/2018

By now there's a strong chance you've not only heard of a chatbot, but you've probably used one too. (If you want to give it a test run, try ours).

So what is a bot, exactly? A bot is a computer program that automates certain tasks, typically ...

read more
Why and How to Write an Ebook in 7 Steps

Why and How to Write an Ebook in 7 Steps

By: Dina Wasmer, President & CMO, Incite Creative
10/5/2018

Ebooks. Maybe you've heard of them? If not, put simply, an Ebook is an electronic version of a book.

But a "book" you say? Like you're really going to write a book?! Actually, it's not as hard as you might think.While an eBook could be many ...

read more
If You Think There are Just Two Stages in a Customer Journey, Think Again

If You Think There are Just Two Stages in a Customer Journey, Think Again

9/4/2018

So if I asked you how many stages there are in a customer’s journey, what would you say?

Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might ...

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Incite Creative - Target Audience and Personas

Target Your Audience Better by Building a Customer Persona

8/8/2018

When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.

In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All ...

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How to make competitive intelligence your competitive advantage

How to Make Competitive Intelligence Your Competitive Advantage

6/16/2018

We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim that they have none. If that’s the case, you should have 100% of the market share, right?

Everyone has competition, even if indirect (in-house ...

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Press Release Template
Hubspot

Get More Attention from (Free) Earned PR

By: Dina Wasmer
5/14/2018

One of the best ways to draw positive attention (or redirect any negative attention) to your company, is to utilize the press, or as some people call it, the media, a.k.a. "PR".

 

Have you received an award? Hired a new employee? Launching a new product or service? All ...

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6 Deadly Marketing Mistakes Businesses Make

6 Deadly Marketing Mistakes Businesses Make

4/26/2018

Think you have a great product or service? Great! Now you’re ready to shout it from the rooftops. Before you grab your megaphone, be sure you don’t slip up by making these common marketing mistakes:

1. Weak headlines.

Your ideal prospects are inundated with over 4,000 marketing ...

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